Building the Altruist brand

PR AND SOCIAL MEDIA

Altruist is a dermatologist sunscreen created by UK skin cancer expert, Dr Andrew Birnie, and Dutch economist, David Westerbeek van Eerten, who believe affordable, quality, sun protection should be accessible to everyone.  Flock has worked with them to drive awareness through print and broadcast PR, blogger engagement, social media and bespoke content creation, all carried out in house.

PR highlights include: National coverage from top tier beauty writers in The Guardian, Daily Mail, You Magazine, Evening Standard, a feature on This Morning, BBC South East and more.

Social media: Instagram grown from 53 to over 7,000 followers, Facebook grown from 800 likes to over 6,000