CAMPAIGNING FOR DOGS TRUST

PR AND EXPERIENTIAL

Flock worked with Dogs Trust to deliver a Christmas campaign, highlighting the need to think carefully about dog ownership.  The campaign hit the streets with 12 walls in 12 cities delivering the hard hitting and famous campaign message that ‘A Dog is For Life, Not Just for Christmas’. Flock enlisted the help of well known dog lover, Linda Barker, to launch the first wall in London and then carried out regional PR as the Flock street art team travelled the UK. From sourcing the walls, overseeing the design and delivering the coverage, Flock managed the project from start to finish. Over 100 pieces of coverage were generated including 5 pieces of TV, 53 pieces of radio coverage and national press including The Daily Telegraph and The Times.