CREATIVE CAMPAIGNS FOR LOVEHONEY

PR AND EXPERIENTIAL

Flock works with Lovehoney on creative project activations including the creation of Lovehoney’s first ever shop, giving the online retailer a face to face touch point with consumers in the key pre-Christmas sales period. The pop-up experience featured a grown up pick’n’mix allowing customers to put together their own festive playbox of treats creating the ultimate pleasure present. Flock managed the shop build and all PR around the event, including landing listings press, a launch photo shoot with celebrity DJ Ashley James, a day of media interviews with the Lovehoney CEO and a media party instore to celebrate the opening. Coverage highlights included the MailOnline, the Daily Star, Retail Week, Design Week, Marketing Week and BBC London.