The Collective Club DaY

The Collective family club day

To launch The Collective’s brand new kids’ yoghurt Flock created The Collective Family Club Day.

We partnered with family rave experts, Big Fish Little Fish, and created a day time clubbing event for families at The Steelyard in central London.  We signed podcaster and influencer, Vogue Williams, to prepromote the event and DJ at the event, mixing tunes for all the family.

The three hour event was attended by over 400 people and achieved a total OTS of over 16milion across social and PR.